Holiday Inn® Hotels and Resorts, the "Official Hotel of Major League Baseball,” today announced the signing of the National Baseball Hall of Fame’s newest elected members, Cal Ripken, Jr. who is the recent personality to front the  brand's successful "Look Again" included marketing campaign. Ripken also joins the schedule of professional athletes championing the Holiday Inn brand that currently includes NASCAR drivers Jeff Burton and Scott Wimmer.
This new "Look Again" takes a entertaining look at the life on the road for today’s people who travel all around the world for their business matters. Ripken is managed by 16W Marketing, and the deal is negotiated on his behalf ,and soon will be featured in "Look Again" TV, print and online advertisements this spring as well as in-hotel and online promotions throughout the baseball season